By Reaven D’souzaManaging Editor

Kuwait’s advertising industry is witnessing a new phenomena of social media enticements, outdoor billboards and screens splashed all over the country trying to lure unsuspecting customers who fall prey to discounts and sales.

You just cannot escape it.

Someone once told me advertising is 85 percent confusion and 15 percent commission. I could not agree more.

Part of this confusion, I reckon, is the discount sales with fabulous once in a lifetime deals that shops advertise to lure unsuspecting customers. Are these sales for real? Or are they just making half-truths out of whole lies?

Imagine buying an item from a shop that goes on a 50 percent discount sale the very next day.Or a shop that lures you in with a 70 percent discount. only to find out that a small corner of worthless goods are the ones being discounted at that low price.

Or maybe, you shop at a store to win a car that the store advertises is being given as part of a lucky draw promotion. Or you buy fast food because you like the gift that comes with the food. Or it could be the money-back guarantee that auto dealers advertise, when you buy a…